ABOUT US.
A Neue definition of success.
Neue Media was founded in 2017 by Cara Cunningham and Vanessa Lai. Backed by extensive industry experience, the pair saw an opportunity to transform the traditional and disconnected marketing agency mix by consolidating multiple communications functions into one streamlined service.
The Neue model offers clients greater efficiencies and more impactful business outcomes. Our multi-channel approach is an industry game-changer, allowing us to create compelling brand content and amplify it through strategic media placement, public relations, events and social.
OUR TEAM
Our team is the best in the business and at the top of their game. They bring a diverse set of industry expertise to Neue Media, offering strategic guidance to our clients with a highly personalised approach.
Cara Cunningham
DIRECTOR
Cara founded Neue Media with over fifteen years’ of experience in communications, having held PR and Marketing Director roles for publicly listed property groups and PR agencies, with Undertow Media, GPT and BPM.
This combination of client-side and agency experience ensures that Neue Media campaigns deliver commercial results for clients throughout the whole development cycle, providing a competitive advantage to Neue Media’s clients.
Erica Moloney
GENERAL MANAGER
Erica possesses fifteen years’ of brand communication experience, having both worked with some of Australia’s most respected agencies including Royce, Haystac and iD Collective, and in-house in the property sector.
Erica ensures Neue Media’s clients benefit from considered, integrated marketing and communications strategies that possess both the consumer insights and creative flair needed for engaging all segments of media, influencers and, ultimately, consumers. Erica has cultivated an unsurpassed network of media contacts which provides Neue Media’s clients access to tier-one opportunities.
Grace Kendall
SENIOR COMMUNICATIONS MANAGER
With over nine years of experience, Grace is a trusted communications specialist known for her strong client relationships and team leadership.
Before joining Neue Media, Grace held senior roles at La Trobe Financial as Marketing & Events Manager, and at Newmark Capital as Investor Relations Manager. Her diverse background in finance and property in in-house roles brings a unique perspective across both brand and stakeholder communications, allowing her to craft integrated strategies that align with business objectives and elevate brand presence.
Michelle Kane
SENIOR COMMUNICATIONS MANAGER
Michelle brings seven years agency experience to her role at Neue Media, across a range of clients within property, not-for-profit and consumer sectors. With a background in social and content, PR and digital media, Michelle leverages her diverse skillset and passion for storytelling to develop and execute innovative communication strategies for our clients.
Bringing curiosity to all her campaigns, Michelle actively keeps her finger on the pulse to source new opportunities that align with her client’s objectives. Michelle's contagious passion for her work, coupled with her commitment to team mentorship, inspires Neue Media’s growing team to strive for success.
Amira Maguire
ART DIRECTOR
The source of idea generation for the entire Neue Media team, Amira guides our agency’s artistic vision. Her expertise in the role of Art Director is bolstered by her numerous years of experience within the creative industries. Amira has extensive experience working across property, architecture, hospitality and consumer brands.
Amira ensures that all the content we produce as an agency remains consistent and in line with each client’s unique brand position, elevating their visual aesthetic. She approaches each project undertaken by the agency with ceaseless passion. Amira’s wide-reaching scope includes the strategic direction of all creative content, including graphic design, photography, videography, and social media imagery.
Rick Clement
COMMUNICATIONS MANAGER
With over twelve years of experience in client-facing service positions, Rick actively manages the day-to-day operations of our clients, while providing oversight and guidance to our communications team. His role encompasses implementing and daily management of social media strategies, reporting, creating, and coordinating events for our clients as well as assisting with the creation and execution of impactful digital strategies. His in-depth knowledge of social media trends and industry developments makes him a key asset within the team.
Relishing the creative aspect of his role, Rick approaches each task with determination and aptitude. His enthusiasm and dedication to the role have provided the Neue Media team and our clients with consistently impressive results.
Lachie McKeown
CONTENT PRODUCER
Lachie is a content and production expert with ten years of experience in multiple industry roles, specialising in leading content creation and cinematography, including work on television and production for streaming services.
At Neue Media, Lachie works across all stages of the content production process from Pre to Post production to help ensure his photo and video work on set is what is optimal for our clients
Lachie’s extensive experience in all aspects of content production from ideation to completion ensures every client project is approached with meticulous craft, passion and excellence.
Emily Sharples
COMMUNICATIONS EXECUTIVE
Emily started her journey with Neue Media as an intern while we completed her Bachelor of Media Communications (Public Relations). Since then, she has progressed to Communications Executive, driven by her initiative, attention to detail, and strength in leading client work.
Emily is passionate about crafting written content that connects, using brand storytelling and strategic communication to foster meaningful engagement. In her role as Communications Executive, she specialises in executing integrated communication strategies for Neue Media’s clients, including PR, media relations, copywriting, social media, and influencer management.
Emily brings a detail-oriented approach to every project, coupled with a comprehensive knowledge of design, lifestyle and property sectors.
Tiani Worrall
COMMUNICATIONS ASSISTANT
Tiani joined Neue Media as a recent graduate from Monash University with a Master’s degree in Strategic Communications Management. In her role as Communications Assistant, Tiani supports the team with organic and paid social media execution, reporting, community management and PR.
Tiani has a keen eye for emerging trends and a passion for brand storytelling, stemming from her 8 years’ professional experience in retail and fashion modelling. Driven by curiosity and a commitment to growth, her enthusiasm and communication skills make her a valued addition to the Neue Media team.
Dana Fleming
OFFICE & ADMINISTRATION MANAGER
Acting as the glue that binds our office together, Dana provides solutions to our everyday dilemmas in and around the Neue Media office. Her extensive experience within the industry is regularly displayed with her proactive approach to work. Dana regularly ensures that the Neue Media team is adequately resourced in our business practices.
She is responsible for the day-to-day running of the Neue Media office and regularly acts as a liaison between the business and external contractors, offering impactful resolutions to any issues faced by our team.